Branded Organizational Culture, Process

Branded Organizational Culture is about helping you to galvanize and mobilize your organization around your brand, your purpose, your business strategy and the values your organization stands for. It helps you infuse your entire organization with your brand values and create a recognizable style of doing business internally and externally that reflects your brand promise and brand image. 

Branded Organizational Culture is a methodology that provides solutions, tools, and products that you can shape to fit your needs, and you can implement from within your organization. As a result, all key functions of your company – marketing, customer service, sales, operations, and human resources etc. – become better aligned to each other, your brand, and your business strategy.

Creating an on-brand organization is an emergent process which involves multiple and concurrent interventions – and on-going refinement – across all touch-points of your culture. Branded Organizational Culture is not a "one size fits all" approach. It embodies the uniqueness of your organization, and should be blended into your existing company interventions and operational strategies. It involves many things, including:

  • Building, articulating and enhancing your brand from the inside-out and transform your organization
  • Engaging your staff with your brand proposition, values and business strategy, and creating a competitive edge 
  • Enhancing your brand through every collaboration touch-point
  • Discovering how to transform and strengthen your organizational culture – leveraging your existing strengths
  • Aligning training and HR practices with your brand values and business strategies
  • Establishing the foundations for your unique employer brand

The Branded Organizational Culture journey

  • Define – brand DNA
- Discovering the key brand attributes of your organizational culture, and defining the service behaviors that will bring your brand to life. 
  • Measure – on-brand measurements
- Developing and implementing customized tools that reveal and analyze the alignment of your culture, work practices, management practices to your brand. We also assess the quality and strength of your people’s rational and emotional engagement and connection to your brand, your organization you’re your business strategy. 
  • Communicate – internal brand communications - Building skills and strategies for employee communication, and creating Brand Champions within your business to keep the messages alive.                            
  • Manage – management systems - Managing people through focus on your brand, recruiting for brand fit, and developing strategies and skills for managing off-brand performance delivery.  
  • Engage – brand engagement - Building the commitment of your staff, and aligning their attitudes and actions to live your unique branded organizational culture day in and day out.      

Throughout this brand-enhancing journey we support and equip you with all the strategic processes, consultancy support, analytic tools, brand education resources, brand champion guidelines, case studies, examples, and resources you’ll need to bring out the best of your Branded Culture..

By completing this journey our vision is that you will achieve significant outcomes:

  • Defining and designing on-brand behaviors that you wish to encourage in your organization, behaviors that are true to your values, and are as distinct as the brand personality they represent
  • Instilling on-brand habits and behaviors at every corner and at every level throughout and across your organization 
  • Consistently delivering on-brand experiences that match your brand promise for staff and customers alike