Course content
"To err is human".
This excuse is generally accepted. But it is also dangerous. The consequence is often a too relaxed attitude towards mistakes and defects. Suddenly errors are not a sign of inadequate performance, but part of human nature – which cannot be changed. This is dangerous. Anyone can make mistakes, but making them should not become the rule. It is more human to prevent errors. This is all to do with people.
Customers expect products and services without defects and mistakes. It is more human to meet their expectations than to disappoint them.
People function best in a winning culture. It is more human to avoid problems than to excuse them. It is more human to build up trust than to break it down.
An organization consists of individuals. Therefore, every guarantee is based on individuals.
If it is possible to reduce – or completely eliminate – errors, large sums can be saved. An error that reaches the customer is usually expensive to correct. But the greatest harm is not done to short-term finances. It is done to long-term trust.
Organizations work hard at quality controls, regulations and standards. This is appropriate because no one can judge quality unless there is a common basis for evaluation. But rules and standards won’t prevent errors. Only people will prevent errors – those individuals who perform the task.
Trust comes hard, yet goes easily.
Think of a brand – a specific organization, or product. Automatically, an association is triggered in your mind, either positive or negative. You either feel trust, or you do not feel trust. Why? Not because of the organization’s advertising. Advertising only creates trust if the product or service lives up to the promise. The question is whether you have good reason to trust the organization and their products, or not.
In order for customers to trust an organization, it’s products and services, it is necessary for the individual departments to supply a level of quality that lives up to customer expectations. Poor quality will mean that the customer may lose trust. When trust disappears, customers disappear. And trust disappears when errors grow larger, more frequent.
When everybody works in the same direction, with the same dedication to quality trust is built – inside with colleagues, and outside with customers. It is everybody’s responsibility to contribute actively to the quality process.
Considering the expense of finding and correcting errors, why not avoid them?
Obviously, zero errors is better than few errors. But how can errors be avoided? By moving the attention away from the products and services to those who make the mistakes: people. It is always people who make mistakes. A change in staff attitude goes a long way in eliminating mistakes.
Most mistakes by far are caused by lack of attention, or using the wrong work methods and process. What is the prevailing attitude amongst your staff? What methods do they use to prevent mistakes?
Course form
- ½-1-day open or in-company training workshop.
- Group size: 12-20
- Participants receive a personal copy of the TMI workbook Personal Guarantee.
Audience
Everyone who performs value-adding activities in organizations.