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Case Study
The Wave that Took SAS to the Top
After almost two decades of good earnings in the sixties and seventies, SAS – Scandinavian Airlines System – was hit by recession. The oil crisis starting in 1973 meant less travelling and skyrocketing fuel costs. The fiscal year of 1978-79 had SAS in the red. By 1981 when Jan Carlzon was appointed CEO, SAS had dived from peaceful moneymaking into operating at a loss.
A change was needed. There were no costs left to be cut, service had deteriorated due to the cuts already made, and the market was more competitive than ever. On top of that, SAS had a reputation of not being punctual.
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Did you know?
Time Manager International A/S was founded by Claus Møller in Denmark in 1975 with the launch of the Time Manager®, a goal-based planning tool with a unique philosophy.
Case Studies
Find out how TMI has helped a broad range of its clients achieve success in a variety of fields.
Industry focus
TMI clients are diverse and represent many different industries, but they do have a few things in common: They want to use their potential, to achieve better results, to make a difference, to make better strategic decisions, to grow and to prosper. What this measures up to in more concrete terms is up to each one of them. The solutions offered by TMI are based on long experience in specific industries and business environments; they depend on the client’s industry and the challenges they are facing, on their specific situation, their needs and aspirations.

Telecommunications: The field of telecommunications is facing an environment of rapid change. New technological advances and new competitive situations have changed their market almost beyond recognition if you compare it to just 10-15 years ago.
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TMI Testimonials
Copenhagen Business School
Erik Johnsen, oecon.dr., dr.h.c. Professor of Management Science and Business Administration at the Copenhagen Business School, Center for Applied Management Studies, attended TMI's Practical Leadership Programme, PL 2, in Provence in November 2002. Read more for a translation of his letter of thanks to Claus Moller.
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Top-Toy A/S
Bjarne Gjørup, the Managing Director of Denmark’s largest toy retail chain, Top-Toy A/S, was a participant in the first Practical Leadership programme in September 2002. Here are his thoughts on the value of the programme.
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Tytex A/S
Peter Aggersbjerg, the Managing Director of Tytex A/S, a leading supplier of niche medical textile products, was a participant in the first Practical Leadership programme in September 2002. Here are his thoughts on the value of the programme.
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