Our client is a well-renowned international bank, based in Bermuda. Following a subtle rebranding exercise, top management decided to link the name shift to include a renewed focus on the customer experience. Their primary objectives were:
- To clearly define service fundamentals in a comprehensive, yet practical way
- Engage staff to take power to deliver the Bank’s service promise
- Set up the internal infrastructure & resources to drive and support the on-going delivery of its pledged customer experience globally
- Establish ‘Service Huddles’ enabling staff to discuss and improve service on an on-going basis.
What was delivered:
- Top management workshops to establish commitment to a long-term positioning by the bank regarding service
- 2-day service programs on the pledged customer experience, inspiring and training staff to deliver
- Train-the-Trainer programs for Brand Champions to roll-out the initiative across the bank's global network
- Certification of 4 senior bank managers in the Branded Customer Service process
- Co-operation with HR and the Service Navigation Team to set up the ‘Service Huddles’ process.
What has been achieved:
- Our client is one of the most renowned international banks in the world. They consistently lead other banks in their category around the globe and are a revered institution in Bermuda.