What does the refreshed brand identity represent?
TMI helps individuals and organisations to develop and learn, coming together to influence big change.
It only takes one person to enact change, and when enough people change, incredible things can happen.
The creative concept for the TMI brand identity is based on the theme of ‘Cause and Effect’. The idea that the introduction of something new – a process, material or perspective creates action and reaction that results in great change.
You’ll see cause and effect depicted through the use of powerful photography that demonstrates change taking place in light, colour, artistic processes and more. Inclusion of inspirational keywords that interact with imagery further explores the theme.
The integration of people imagery throughout the refreshed TMI brand visual highlights our focus on enabling individuals and teams to be the best that they can be.
The overall brand identity is inspiring, stimulating and relevant – just like the TMI customer experience!
You can read the official press release announcing the new brand identities for TMI, and sister brand, TACK here.
When will other Customer touch points reflect the new look?
Given the nature of TMI’s business, and the global marketplace in which we operate, it will take time for everything to be converted to our new look.
TMI country websites will receive the brand refresh treatment over the coming months. Customers can expect powerful imagery, fresh colour palettes, a clean design and a streamlined user experience.
The local websites will feature solutions and functionalities relevant for the needs of local customers, ensuring a personal and enjoyable online experience with TMI.
TMI’s vast portfolio of 80+ standard learning and development solutions will also be updated to reflect the refreshed brand identity in the 55+ countries and 37+ languages in which we operate.
TMI aim to have the new look implemented across all touch points, including local websites and online and offline learning materials by 31st December 2018.