The Next Chapter at TMI
We are thrilled to unveil a new look for the TMI brand. This new look goes hand-in-hand with the next chapter of the TMI story – a story that we are proud to tell.
It is an exciting time for TMI. Now part of major global staffing and HR services firm, Gi Group, TMI is looking ahead to the next phase of growth.
Refreshing the visual expression of the TMI brand is the first step towards our collective bright future as part of Gi Group. There will be many more developments to come.
You can read the official press release announcing the new brand identities for TMI, and sister brand, TACK International here.
Watch the unveiling of our new logo here.
What is visually different?
TMI’s brand mark has been updated to incorporate modern, bold typography in a professional grey tone.
The logo now includes the endorser of our parent company, telling the world that we are proud to be a specialist brand for learning and development within Gi Group’s portfolio of HR related businesses.
TMI’s new logo now features a modern and minimalistic interpretation of the company’s former symbol in a calming shade of blue. A key part of TMI’s brand DNA, the symbol represents the holistic approach TMI take to helping clients transform. By connecting hearts and minds to inspire both the why and the how of change, TMI makes the complex simple.
Retention and refresh of the core brand colours that are recognised by TMI customers worldwide, coupled with an updated graphical element that continues to tell the brand’s story, results in a fresh new brand mark that marries the past with the present and future of TMI.
Why a new look?
As the learning and development industry continuously evolves, TMI also grows, adapts and innovates to meet the ever-changing needs of learners. TMI required a new brand identity that is relevant, sustainable and representative of its vision for now – and into the future.
As you can imagine, rebranding one of the world’s longest-established and well-loved learning and development brands warranted thoughtful research and strategy for execution. Two Brand Strategy and Design firms provided excellent consulting on those two aspects.
Research, involving employees, partners and customers globally, reinforced the key values for TMI, the approach we take, our unmatched customer focus, our unique expertise and the quality of our global solutions.
With 45 years of history behind TMI World, it was no surprise that research also highlighted the necessity to retain the brands’ authenticity by incorporating some original elements into a refreshed look.
Whilst TMI looks little different, the core brand belief system remains the same.
- We believe in people and their ability to develop and change.
- We are passionate about unlocking potential, enabling people and organisations to thrive.
- Through our learning and development solutions, we are committed to delivering real value, in terms of measurable results to our customers.
More of the stimulating new look for TMI will unfold throughout 2018.